We are a clothing and accessories brand born on the iconic Portobello Road, London, in 2010.

Inspired by classic British style, we set out to redefine it with a contemporary edge and everyday functionality — appealing to fashion lovers across borders and generations.

With a single boutique housed in the interior of an early 19th-century, typical London local shop, we offer a truly personal experience that reflects our love for heritage and individuality.

We manufacture locally in small batches, using high-quality fabrics and fibres sourced from renowned British, Irish, and Scottish mills. Our close collaborations with local suppliers and craftspeople ensure each piece is thoughtfully made.

As proud advocates of slow fashion, we create garments designed to stand the test of time - pieces to be worn, cherished, and passed down through generations.